Former Shop Host Turned CEO Hiyasmin Neri-Soyao changed the e-commerce game by launching the country’s first full-production livestreaming agency.

Hiyasmin’s previous experiences in shop hosting, digital marketing, and video production set the foundations of Shoppertainment Live Inc.

For five years, Hiyasmin worked as a professional shop host for ACJ O Shopping. She was extensively trained by leading experts at the CJ Broadcasting Academy in South Korea. Aside from appearing on television and hosting corporate events, the former ABS-CBN Star Magic actress handled digital lifestyle brands as a Market Head in ABS-CBN’s Creative Programs Inc. Hiyasmin also worked as a content producer for various lifestyle publishers and channels in the Philippines such as ABS-CBN, One Mega Group, and ANC. Hiyasmin finished her Masters in Business Administration at the Ateneo Graduate School of Business and closely trains Shoppertainment Live’s roster of Influensales™ hosts in shop hosting, selling and marketing products on live broadcast.